About Alberta Film
Alberta Film provides leadership to enable the growth, sustainability, competitiveness and business attraction of Alberta’s screen-based industries. This includes
performing a number of essential functions critical to the growth and success of the film, television and digital media industry in Alberta including:
- Marketing, advertising and event management
Alberta Film develops and implements marketing plans and associated activities to attract film, television and digital media production to the province by
showcasing Alberta’s financial incentives and advantages (e.g. diverse locations, expert crews, etc.). Activities include participation in national and international
trade shows and marketing events that are critical in promoting and maintain awareness of Alberta within a competitive international marketplace.
- Locations and logistics management
Alberta Film provides location services that support production within the province including maintaining a comprehensive visual inventory of locations, providing
location packages to productions considering Alberta as a location, and funding and facilitating all scouts done in conjunction with the Calgary and Edmonton film
commissions. Alberta Film also establishes and maintains relationships with the local industry, municipalities and sites to facilitate filming requests and track
production activity within the province.
- Industry development and alignment with government
Alberta Film consults with industry and makes recommendations on funding policies and strategic initiatives to grow the industry (e.g. funding guideline changes,
educational initiatives, use of new technology) and obtains input from the Alberta industry on needs and opportunities. This includes the promotion of the
Alberta Media Fund (AMF), Alberta’s financial incentive program, and making
recommendations for guideline revisions that will assist Alberta in maintaining a competitive position among filming locations while maintaining alignment with
government objectives. Alberta Film also undertakes qualitative and quantitative research to assess market trends and industry performance as well as participation in
national associations and initiatives to ensure Alberta’s needs and concerns are represented.
About the Alberta film, television and digital media industry
Alberta’s film, television and digital media industry is an environmentally friendly industry that supports rural economic development, promotes tourism, employs
thousands of Albertans and brings diversity to Alberta’s economy. This industry directly employs approximately 3,000 Albertans, with many more being impacted by
production-induced spending such as hotels, caterers and lumber companies.
Development of the screen-based industries – film, television, digital – are part of the creative, knowledge-based economy for the province. This sector levers existing
Alberta government investments through:
- Research and development
- Technology commercialization strategies
- Rural capacity building
A unique mix of expertise and an incredible range of diverse locations help make Alberta a destination of choice for productions from around the world. Major projects
- The Bourne Legacy
- Hell on Wheels
- Brokeback Mountain
- The Assassination of Jesse James by the Coward Robert Ford
- Tiny Plastic Men
In addition to superb natural locations, Alberta offers a number of standing sets, a studio and state-of-the-art
post-production facilities. The Alberta Production Grant is a competitive and flexible incentive for production in the form of a grant against all eligible production
expenses incurred in Alberta.
Last reviewed/revised: July 6, 2016